Monday, February 13, 2017

I got two screens...one for the tv and one for my phone

Happy Tuesday/Midnight on Monday! With The Grammy's and The Bachelor broadcasted back to back these past two days, we can't help but talk about all of the talking.  It's no secret that "watch parties" are in full effect for these shows, and many more.  We link up with our besties, break out the snacks, and crowd around one single television to watch our shows.  Often times we can barely hear the show over the chatter, and we find ourselves constantly hitting the plus one volume button on the remote.

It doesn't stop here.  We can't watch without our mobile devices within arms distance.  While we enjoy times with or without friends, we find ourselves using our mobile devices to engage in another conversation.  Hashtags are utilized in conversation to express thoughts.  We place these hashtags on our tweets, click them and are immediately immersed in another conversation.  We may have our besties in the room, but we have many more online. While this conversation occurs on the ever popular Facebook, it is mostly happening on Twitter.

Twitter for some reason seems more real time than any other social media platform.  Many people lean to Twitter to receive their news.  This real time aspect prompts us to check in while watching just to see what the world thinks about an event.  Twitter was booming with people talking about the twin-bearing Queen B's performance, Adele messing up and starting over, and James Cordon.  Every Monday night, #TheBachelor is trending.  Twitter might be experiencing some issues with profitability, but they certainly have people talking.  People can connect with others and feel a sense of community that is bigger than themselves without leaving the comfort of their own home.

So why is this important?  This allows marketers to take the conversation away from the television.  If used effectively, this could allow viewers to interact with the organization in a personal and unique way.  A unique experience is valued and viewers want more.  If a marketer can find a way to break into the conversation seamlessly, they win.  It is known that reaching a specific target market must be more than simply through television, but this is the case more than ever before.  Mobile and social media as we know it is the future, and keeping up with who is doing it the best will be telling to the future of marketing in general.

23 comments:

  1. I love that you covered this topic because it is SO relevant. I watched the Grammy's Sunday and honestly there is nothing more satisfying than seeing thousands of other people praise Adele for her comeback to the industry after 4 years even with the slight mishap. And then like you also mentioned The Bachelor - where I just cue into Twitter to make sure that whatever I heard Corinne say actually literally came out of her mouth. Tying it into how marketers capitalize on it was also really insightful because some people might not be watching the live event but can still follow the action and participate in the conversation away from the screen!

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  2. Great blog post! I actually wrote my blog this week about Corrine from the Bachelor and how the show has really benefited off of her craziness. It is amazing to me that I barely even have watched the Bachelor this season but I know pretty much everything going on by simply pulling up my twitter. This blog post is so relevant considering it is award show season and the Bachelor is in full swing.

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  3. I think you were spot on in discussing social medias new relationship to television and the viewing experience. Almost every show of note will be trending at the time of their airing. This made me think about how I use social media during television watching. Great post.

    -Dylan Meek

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  4. This is so relevant to society today! Not only do we post thoughts to Twitter while watching a live show of TV, but we add our thoughts to Facebook, watch live feeds on Instagram, and Snapchat like crazy! Marketers are smart to promote their brands during popular events because of the second screen use in particular. Great post!

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  5. The relationship between television and social media is incredible. During the Grammy's, like you said, EVERYONE was tweeting about the Queen B and her amazing performance! If only there was someway that Twitter could get their act together and profit off of all of this lol

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  6. I do this all the time! Whenever I am watching a live tv show I also want to know what others are thinking. I use social media to do so and end up using two screens simultaneously too!!

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  7. This is me as well! Since I rarely watch TV right now, social media is the best way of absorbing the news for me and I like to interact with friends of their opinions.

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  8. Great post! I think it is really important for marketers to take advantage of the power of social media. Whenever I am watching a show, I always have my phone right next to me. Especially for the Bachelor, I will post tweets and retweet funny tweets that others have posted at the same time. Brands can adapt to this also through real-time platforms like Twitter. I can say when I watched the Super Bowl, the advertisements that were shown were also talked about on Twitter, reaching even more people and spurring conversation. Also, I love the creativity of your header as a millennial (I got two screens = two phones song). It got my attention right away!

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  9. This is so true, and it's not just on twitter, Facebook etc. There are also pages on reddit dedicated to shows and discussing them. Often times, there will be a live thread submitted when the episode first airs to allow users to share their thoughts with each other. I definitely agree that marketers could better communicate with their audience through these means.

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  10. This was a very relevant blog post to discuss. I do not have twitter, but I watched the last season of the bachelorette with a friend who was constantly on twitter during the show and she would tell me what everyone was saying. So I think it is important to point out that these are the kinds of platforms for marketers to engage on, and marketing has the unique position more than anyone else of reach consumers through these platforms.

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  11. I just had this convo with someone the other day!
    Someone argued that Twitter was not the best social media platform for marketers simply because it's not THEIR personal favorite platform. It is the most current and instantaneous form of communication. If there's an ad on instagram, I might not ever see it because instagram isn't as instant. Wonderful post! Very insightful!

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  12. This was a really great post and I relate completely. Right when Adele asked to restart her Grammy performance, I checked twitter to see what everyone was saying. I also think the Bachelor gains popularity by the amount people love to talk about it on twitter. I think its really interesting how you note why and how marketers can use this to their advantage by directing viewers interests and conversations.

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  13. This is definitely an accurate representation of how people these days watch tv. While it bands you together with people online, I believe it takes away from the experience of actually watching it. People are so eager to be the first to comment on something that happened on tv, especially during the Grammy's, that they miss out on actual human interaction during that time. My parents get so frustrated because the entire time we watch these kinds of things, my head is in my phone trying to be the first to talk about it on social media. I love social media, don't get me wrong, I just think there is a fine line between too much and not enough. Great blog post!

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  14. I found this post very interesting. I wasn't able to watch the Grammy's but, I knew exactly what was going on thanks to social media. I was able to see Adele's mess up without even turning on my TV. It's crazy how quickly live content makes it to twitter/instagram.

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  15. This blog post was so interesting! I never really think about it, but every time I'm watching an awards show, I am constantly checking Twitter to see if my friends notice the same things as I do, regardless of who's in the room with me. The way people create memes and hilarious tweets so quickly about these things amazes me! Great job addressing this!!

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  16. Great post! I agree with you 100%. Twitter and television go together hand in hand. The ability for people to add their 2 cents makes them feel involved and enhances the watching experience.

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  17. I can definitely agree with your blog post! Whenever I am watching TV, especially the Bachelor, I go on Twitter and other social media sites to see what everyone else is saying. Also with live programs on TV, it is fun to see if other people that are watching notice the same types of things you do too and are posting it on Facebook or Twitter.

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  18. I can relate very closely with operating two screens at a time. In fact, I'll find myself watching YouTube videos on my phone with my laptop open. I think if marketers can better influence the content seen on mobile devices, the next stage of digital marketing will begin.

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  19. You pointed out a very valid point- that Twitter is losing revenue, but is still able to draw in a large audience that discusses moments happening live. It is interesting how we balance our time watching the actual TV screen versus time checking our phones.

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  20. This was a great post! You're so right about the really important connection between TV and social media. I don't use cable at the moment, yet I know everything that happened at the Grammy's and I watch a weekly Snapchat story about what happens on the Bachelor. Social media platforms can really benefit from everything that goes on on TV, since some people just prefer to see the recaps later.

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  21. It's so true! I can't remember the days when i would watch events on TV without my iphone. It's crazy how reliant we've become on technology!

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  22. really relevant post! i am always on twitter even if i don't have a lot of followers or even post very often, but i love watching live tweets during shows i like to see if people are thinking the same thing as me!

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  23. I think you hit dead center discussing social medias' new relationship to television and the viewing experience associated with it. It seems any big television event will have live tweets accompanying it as well. Great post.

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