Tuesday, January 31, 2017


Uber or Lyft?  Okay so I have to stray away from my typical sports, reality tv, and fashion theme to discuss something that happened this past weekend. For what seems like forever, the ride-hailing apps, Uber and Lyft, have been competing for the top spot.  Many users in the United States consider Uber the winner, but Lyft has been making up for lost time and users.  Did the ultimate switch-a-roo actually happen? Is Lyft finally on top?

As many of you know and have probably seen flooding your social media, President Trump's immigration ban has people sharing their feelings like no other.  Over the weekend, New York City taxi drivers decided that they weren't into "making America great again", so they decided to strike and not have any pickups from the JFK airport.  As one of the busiest airports in the US, Uber seemed to take advantage of the opportunity.

Shortly after the NY Taxi Workers tweeted about their strike, Uber tweeted to let everyone know that they would be turning off the surge feature around the airport.  While many would think that cheaper Uber rides would be more favorable to the guests passing through JFK, this was not the case.

Uber users were so upset with the insensitive reaction that they started #deleteuber.  Many people expressed their disapproval directly, and also mentioned how they were making the switch to Lyft.

This is obviously not a prime opportunity for Uber.  Losing any share of the market can be detrimental, especially with Lyft trying so hard to break Uber prior to this event.  It is important for companies to practice good business practices.  This means being sensitive to its customers.  It is often hard to recover from such negative PR, and a delete and loss in downloads takes a hit in Uber's profitability.  We can all learn one lesson from this, and it is simply that sensitivity is key.  


Tuesday, January 24, 2017

Sugar Bear Hair, Diffy Eyewear, & 310 Shakes...Oh My!

Okay so last night was Bachelor Monday, so I feel it is only appropriate to discuss a typical phenomenon in "Bachelor Nation" (and no it's not Corinne).  Each season brings a new crew of crazies willingly to give up months of their lives to find the one while competing with 25+ other homies.  If you watch anything from the Bachelor franchise, you know the basics.  After each one of these contestants get eliminated, they are whisked back to their normal, boring, and basic home life.

But!! Not to fear! Once the season starts airing Mondays at 8pm on abc, these contestants are exposed to the public, and their reality tv career really begins.  Contestants are put in one of three categories... 1. Fan Faves 2. Fan Foes and 3."Who is that person again?" Contestants in category one and two see an exponential increase in their social media following.  Anyone with any sort of following quickly catch the attention of companies looking to increase their personal exposure.

Cue Instagram Sponsors.  Companies like SugarBear Hair, Diffy Eyewear, and many many more latch onto these contestants.  Practically every relevant past or present Bachelor or Bachelorette contestants' Instagram account is packed with these not-so-subtle ads.  See below for photographic evidence.

So much emphasis is put on marketing and selling in a way that the customers and target market don't know they are being sold to.  These type of Instagram ads go against this Golden Rule completely, and it seems as though the organization wants the viewer to know it's an advertisement.  The question comes: is this really effective?

At first glance, it would seem that these strategies are ineffective and intrusive.  While this is true, the power comes in strength in numbers.  When compared to A-List celebrities, these reality tv influencers are inexpensive to contract sponsorship deals with.  Since the price is so low, these companies can contract many of these reality celebs.  The fans of the Bachelor franchise almost perfectly align with the target market of these organizations, so it becomes a no brainer.

While these advertisements are obvious, they are seen in a repetitive but not completely annoying way.  This allows their message to stick and resonate with consumers.  So while we think that these advertisements are too obvious and not creative, maybe they actually are effective for these seemingly small startup companies.


Tuesday, January 17, 2017

Is oversharing a real thing?

Sharing.  When I hear this word, it takes me back to a Kindergarten that reeks of Crayola Crayons.  The ideal that "sharing is caring" repeats in my head.  From the time we exit the womb, we are told that sharing is super important.  The theme of sharing still exists today, but the word takes on a new meaning.

Sharing photos, sharing thoughts, sharing videos, and sharing songs.  These are just a few examples of sharing rooted in social media, that give our loyal followers a glimpse into our everyday life.  While sharing has always had a positive connotation, when do we step into oversharing?

We all have that one friend that posts about every aspect of their life.  They let you know about their cheating ex, their trip to the grocery store, and everything in between.  Sure oversharing is present here, but let's talk about oversharing on a larger scale.

The most relevant and recent oversharing can be seen through reality tv sweetheart, Kim Kardashian. A few months ago, Kim Kardashian was robbed at gunpoint inside of her Paris apartment.  About $11 million dollars of jewelry were stolen from the victim, and many people blame social media.  Hours before the robbery, Kim posted pictures flaunting her gigantic bling.  This isn't the exact photo that was posted, since that one has been deleted.  You get the idea.
Kim Kardashian is known for her large voice on social media, so it is no surprise that this sharing ended up being her demise.  In this case, I question whether or not this oversharing was what lead to the robbery.  If Kim had not posted these type of posts, would this robbery have taken place?

Another aspect of oversharing can be seen through potential and current professional athletes.  Drugs have been a problem in sports basically forever.  We typically don't appreciate athletes engaging in illegal drug use, and sports governing bodies don't take to this very lightly.  Athletes have a presence on social media that is stronger than ever.  With promotions and sponsorships being highlighted on these outlets, any negative behavior that is exposed through these platforms can be detrimental.  Let's tbt to April 2016--The NFL Draft.  Moments before the draft Laremy Tunsil's Twitter account "leaked" a video of him smoking from a bong.  Aw man! Oversharing again.  

We have always been told to keep social media presence clean.  The ideas that "what is on the internet is forever" and "your future employers will see what you post" has haunted us since the start of social media.  If the stars discussed in this post, and others that are for sure committing the crime of oversharing were to be a little more thoughtful would they have been able to avoid the repercussions? My vote is yes.  With the impact of social media, stars need to be regulating social media posts more intensely.  

Moral of this story: Stay safe and post safe people! 

Okay devil's advocate real quick: even though these posts lead to negative implications, these events were still covered in the media and discussed at length by the public.  No PR is bad PR?


Welcome to mi casa!

Hey what's up hello.  Welcome my blog!! This first blog post is simply going to give the 411 to what this blog is all about, so buckle your seatbelt...it's going to be a wild ride.

Social media is everywhere!! We are now more connected than ever, and current events are broadcasted real time. When getting to know someone, it is commonplace to stalk them on Facebook, Instagram, Twitter, and maybe even add them as a friend on Snapchat.  We follow everyone and everything, and everyone is participating in this virtual world of sharing.  Kim Kardashian, ESPN, Target, The Bachelor, and even Boo the Pomeranian are posting on various social media accounts.  There is no limit or standards as to what can or can't be shared.  It has also become common for a social media influencer to have more followers on their account than the population of some countries.  It's no joke that the world of social media and its influence is massive.  So this blog's focus is a reflection of social media from the most hard hitting and political current events.  Just kidding.

This blog is your source for what's up in social media for sports, entertainment, reality tv, and fashion.  Why? Because why not? The world could always use a little more sunshine, and this blog is the perfect source for light and fun insight to some pretty light and fun topics.  I look forward to sharing an analytical view of topics that often get overlooked and dismissed, so stay tuned!