Happy Tuesday/Midnight on Monday! With The Grammy's and The Bachelor broadcasted back to back these past two days, we can't help but talk about all of the talking. It's no secret that "watch parties" are in full effect for these shows, and many more. We link up with our besties, break out the snacks, and crowd around one single television to watch our shows. Often times we can barely hear the show over the chatter, and we find ourselves constantly hitting the plus one volume button on the remote.
It doesn't stop here. We can't watch without our mobile devices within arms distance. While we enjoy times with or without friends, we find ourselves using our mobile devices to engage in another conversation. Hashtags are utilized in conversation to express thoughts. We place these hashtags on our tweets, click them and are immediately immersed in another conversation. We may have our besties in the room, but we have many more online. While this conversation occurs on the ever popular Facebook, it is mostly happening on Twitter.
Twitter for some reason seems more real time than any other social media platform. Many people lean to Twitter to receive their news. This real time aspect prompts us to check in while watching just to see what the world thinks about an event. Twitter was booming with people talking about the twin-bearing Queen B's performance, Adele messing up and starting over, and James Cordon. Every Monday night, #TheBachelor is trending. Twitter might be experiencing some issues with profitability, but they certainly have people talking. People can connect with others and feel a sense of community that is bigger than themselves without leaving the comfort of their own home.
So why is this important? This allows marketers to take the conversation away from the television. If used effectively, this could allow viewers to interact with the organization in a personal and unique way. A unique experience is valued and viewers want more. If a marketer can find a way to break into the conversation seamlessly, they win. It is known that reaching a specific target market must be more than simply through television, but this is the case more than ever before. Mobile and social media as we know it is the future, and keeping up with who is doing it the best will be telling to the future of marketing in general.